Coca-Cola bottling operations into a new public company, Coca‑Cola Enterprises Inc. Goizueta became chairman of the board of directors and CEO of The Coca-Cola Company. Fun Fact: Santa has been featured in Coca-Cola Advertisements since the 1920s. This was showcased in Coca-Cola’s famous “I’d Like to Buy the World a Coke” commercial released in 1971. Throughout the years, the jingles and famous slogans cultivated an image of Coca-Cola as being a fun and refreshing beverage. Coca-Cola AdvertisingĪdvertising has always been an important part of the The Coca-Cola Company. By 1977, the company began producing its first plastic 2-liter bottles. This finally changed when Coca-Cola began producing bigger sizes in 1955 and eventually metal cans in 1960. Up until the mid 1950’s, Coca-Cola was sold in a 6.5-ounce glass contour bottle. Image courtesy of Oilpanhands at en.wikipedia Fun fact: From 1886 to 1959, the price of Coca-Cola was fixed at five cents.Īfter World War II, international consumers of Coca-Cola requested more options when purchasing the beverage.
From the mid 1940s until 1960, the number of countries with bottling plants almost doubled, laying the foundation for Coca-Cola to do business abroad. Under Woodruff’s leadership, The Coca-Cola Company began building bottling plants overseas to meet demand. soldiers serving overseas increased tremendously. entered World War II, and the demand for Coca-Cola from U.S. In 1928, Coca-Cola was introduced as a sponsor for the Olympics Games, giving the company even more international exposure and starting a tradition that continues to this day.Ĭoca_cola_drinkende_deelnemers_olympische_spelen_ 1952 Coca-Cola began distributing bottles as “Six-packs”, encouraging customers to purchase the beverage for their home. Woodruff expanded the company and brought Coca-Cola to the rest of the world. Woodruff was elected President of the company. In 1919, The Coca-Cola Company was sold to a group of investors led by a man named Ernest Woodruff. Image courtesy of Ben Franske Going Global This signature bottle design allowed The Coca-Cola Company to distinguish its product from the imitations. In 1916, the first contour-shaped bottles began being manufactured. This led to The Coca-Cola Company advertising its product as genuine and running campaigns to urge the public to “demand the genuine”. In 1899, Candler sold the exclusive rights to bottle the beverage to two lawyers named Benjamin Thomas and Joseph Whitehead.Īs the beverage continued to gain popularity in bottle form, counterfeit Coca-Cola beverages began being produced by copy-cats.
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Although Candler was a savvy businessman, he did not realize that the future of Coca-Cola would be in portable bottles rather than soda fountains. By 1895, Candler had built syrup plants in multiple cities including Dallas, Chicago, and Los Angeles to deal with increasing demand. The marketing and promotions of Coca Cola led to a significant increase in demand, and in 1894 a Mississippi businessman by the name of Joseph Biedenharn began bottling the beverage, making it portable.
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Candler also promoted the drink by giving away free drink vouchers and outfitting pharmacies and soda fountains with items bearing Coca-Cola branding. He incorporated The Coca-Cola Company in 1892 and expanded distribution of the Coca-Cola syrup concentrate to soda fountains beyond Atlanta.
By 1889, Candler acquired the rights to the formula as well as the “Coca-Cola” name and brand. Prior to Pemberton’s death in 1888, he sold portions of his company to a few different parties with a majority of the business being sold to a local Atlanta businessman named Asa G. Pemberton, image courtesy of Wikimedia Commons Robinson, is credited with designing the trademarked logo and with naming the beverage “Coca-Cola”. The original recipe was initially sold as a patent medicine in soda fountain stores with the claim that it would be a remedy for ailments including heartburn, nausea, and headaches. The recipe for Coca-Cola removed the alcohol present in Pemberton’s previous drink recipe for Pemberton’s French Wine Coca, as prohibition legislation had been passed in Atlanta, Georgia. Coca-Cola was first introduced on by a pharmacist named Dr.
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